Power tools are an essential part of everyone’s tool chest these days. Irrespective of whether you are a skilled craftsman, trades person or occasional DIYer having the right tools for the job can make all the difference. If you are in the trades then you power tools are your life-line. If they let you down the consequences can be catastrophic on your reputation and bottom line.
There is no hiding the fact that there are a number of good players in the power tools market place. With brands like Bosch, DeWalt, Makita, Hitachi and Panasonic falling right off the tongue. There are also other players who do not have such a large presence but who’s offerings are worthy of consideration.
We also have an abundance of different products even within each main category. Just take the electric power drill; we have corded drills and cordless drills, hammer drills and combi drills, drill drivers etc. etc. Then within the cordless power tool category we have different battery technologies and voltages.
Power Tools Competition is a Good Thing?
I think it can be considered good news for the consumer that we have lots of good brands and many product types to choose from. Competition helps to keep prices down (which is good for us). But it does make it a difficult marketplace for new entrants because the unit profit levels are reducing. This also has an impact on the existing players and how much they can afford to invest in research for new products.
A really great online power play is to use Google AdWords PPC to advertise your products. But be sure to use a certified Google Partner to manage your account. One such Google Partner is Rich Sale Ltd for Adwords PPC Management -based near Cambridge & Bedford.
But putting this to one side (we only worry about NOW!), how do you choose which manufacturer/product is best for you?
Too Much Choice of Power Tools is Confusing
Lets assume you are looking to buy a power tool because you have a need rather than just a ‘want’ …. There are those who just want to show off their shiny toys… But that’s for a different discussion.
How do you actually make an educated choice. Well obviously you need to :
- understand exactly what you need (minimum requirement) from you power tool
- understand features/capabilities that would be nice to have (but not essential)
- understand when you really need your new power tool.
- understand the price you are willing to pay.
But there are other things that should be taken into consideration:
- availability – how long to you have to wait
- compatibility – does it fit with your current power tool arsenal? Batteries are a good example here.
- storage and carrying – does it come with a box how easy is it to transport.
- consumables – can you by these freely or are you tied into using expensive branded parts.